Whitepaper

Sales Digitalization for Machinery & Equipment Manufacturing 

Download our whitepaper and learn more about digitalization challenges and opportunities in Industrial Machines Industries.

Here's what awaits you in this whitepaper:

1. Challenges and Opportunities

- Innovation as Criterion for Competitiveness
- Go-to-Market for Product Innovation
- Customer Co-Innovation and Engineer-to-Order
- Business Model Innovation
- Enhancing Product Discovery and Customer Decision Journey
- Operational Excellence
- After-Sales Growth Potential
- Standardization and Modularization
- Internationalization as Growth Driver
 
2. Sales Digitalization – The End-to-End CRM and CPQ Process

- Key Elements of Successful Digital Sales Transformation
- The Six Customer Journeys That Matter Most
- Customer Journey Assessment
- An Example End-to-End Buying Journey
- Improve Back-end Processes with SAP Variant Configuration

3. Case Studies
- Strategy and Challenge
- Creating a Winning Digital Sales Process
- Expected Increase of KPIs